| Vol. 6, issue 3 - issued monthly |
March 2007 |
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In this issue:
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From the Editor: Customers always get excited about working with me to create their new web site. They are told up front they are responsible for the content (unless they wish to hire one of our copyrighters). They say, no problem we can write the copy for our site. Next thing I know, I'm waiting on the client for content so I can complete their project. This happens OFTEN. This months article is about how important good content is to your site, especially if you want good listings with the search engines. As always, remember to Surf Safely - use your anti-virus and firewall's! - Michelle
"Customer Service Sign: Helen Waite is now in charge of all rush orders. If you are in a hurry, just go to Helen Waite." |
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"The Importance of Content for Search Engine Optimization (SEO)"Often times we get so caught up in marketing our site and making it aesthetically pleasing, we forget one of, if not THE most important part of SEO. Content - text, verbiage. The search engines can not see pictures, so the only way to tell them what your site is all about is to provide that information to them via text. But why is it so difficult to put text on our sites? During the creation of a site, we often care more about how it looks than how it functions. We get so drawn into making nice layouts and designs we completely neglect the fact that we are building a site for the world, not just us. The content on your site should actually be the first thing you think of when optimizing it. You need to convey to the search engines that your site is worthy of ranking, and that you are here to offer something to the masses. I often give this advice to customers, and get a great deal of fearful feedback. I hear a lot of "I don't even know what to write." Well, your site is an extension of your business / service / whatever, and as such you are likely to be well versed in that area. But I think people get caught up in the idea that the text is going to be placed on the site, promoting the attention to variables such as what font to use, what color, how it will look, etc. The best advice that I can give in reference to thinking of text, is to get out a pen and paper (these do exist you know), and just put your thoughts to reality. Just write. Write about your business, yourself, your products, the history of your company, whatever. Just write. Before you know it, you will have well over 800 words of cryptic information all about your industry. Once you have all that information, organize it. Make it mean something, and make sense. Given enough thought, it will not be too difficult to come up with at least 500 words, which is a good amount of text to be placed on a web site. Once the content is on the site, you can obviously tweak it here and there to make proper use of your search terms. And once that is done, you can then figure out what the layout, spacing, font, and all the other wonderful cosmetics the online world can offer will be. As with all things online, this is easier written than done. But try this method out and see if it helps. Content is so very important to search engine optimization, and should be treated as such. Many people THINK they can write the content copy for their web site. Then their project gets delayed because they realize it's not as easy as they thought - ESPECIALLY when they need to write for their prospects and clients but also the SEARCH ENGINES! So ask yourself it this is really how you want to spend your time. If not, Bracewell Web Works has great Copywriters that can help you reach your market and the search engines! |
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Quick TipMove between web links Use Tab and Shift+Tab to move between links on a web page and press Enter to follow the selected link. Change the clock Double click on the clock on the Taskbar to change the time and date shown. |
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Just for Fun or Useful Links!E-cards Tired of the same old E-card sites? Well here are some great e-card sites to check out! You can find hip, witty and well designed cards here. |
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