"Bing Has Bling and is Set to Sparkle"
by Brandon Sinclair of sitepoint.com
Be ready: changes are coming to search and they're going to be BIG.
The first biggie I see is Bing, the new "decision" search engine from Microsoft that just launched.
I took a look at the introduction video they've put together and some aspects intrigue me, while some worry me a little. The results look to have a lot more useful information than Google results, with related information displaying, along with price comparisons and reviews drawn from all over the Web.
The introduction video also mentions that "Bing gets you cashback from hundreds of online retailers," though I've yet to see this in the searches I've done here from Australia.
I'll be most interested in how this works. It's hard to imagine Microsoft receiving any sort of payment per sale originating from Bing, because that has the ability to very quickly drain users' confidence that the search results are untainted by commercial considerations.
Money talks and I can see this cashback system being a very important part of Microsoft's effort to unseat the mighty Google from world domination.
It'll be very, very tough to move people away from Google, but helping people receive cashback on purchases would be one of the easiest and quickest ways to start.
One aspect that always intrigues me is how the Microsoft bashers have already jumped up and bashed Bing for its flaws.
Microsoft seems to lack the same leeway with launches as Google does, but Bing will make a dent in Google and it's here to stay.
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