Vol. 11, issue 1 - issued monthlyIn This Issue:Feature Article - Mobilize your Marketing with QR codes Mobilize your Marketing with QR codesFact: people are spending more time using mobile devices and connecting with them to the Internet. eMarketer1 projects US smartphone users will reach 73.3 million by the end of 2011, representing 31% of the total mobile user population. That's a lot of potential customers. Now let's consider what smartphone users can do: surf the web, read email, shop, pay bills, text/IM, socialize online, watch movies, TV, videos, and on and on. They also can take pictures and scan. In fact, mobile scanning What are QR codes?You've probably seen that little square bar code thing in the newspaper, on print ads and websites. It's a QR code which means Quick Response. They are used to take a piece of information from media and put it in to your cell phone. Once your QR code is on a prospective buyers cell phone, it may give details about your business, show a URL which can be clicked to see a trailer for a movie (just an example), or it may give a coupon which can be used in a local outlet. QR codes are more useful than a standard barcode because they can store (and digitally present) much more data, including URL links, geo coordinates, images, and/or text. Most smartphones or late model cell phones with cameras can scan them! QR codes have been spread to be used on billboard ads, in-store displays, event ticketing and tracking, T-shirts, car signs, business cards, print ads, contests, direct mail campaigns, websites, email marketing, coupons… just to name a few. Another great feature is that QR codes are giving small businesses the ability to measure response rates with accurate precision allowing them to assess their ROI and aid in their marketing budgets. How Could A Local Business Use A QR Code?Your business could use QR codes in a large number of ways. You could generate a QR code to every product on your website containing all the product details, the number to call and the URL link to the page. You could add one to your business card containing your contact details so it’s easy for someone to add you to their contacts on their cell phone. You could add QR codes to any print advertising, flyers, posters, invites, TV ads, etcetera containing:
You're only limited by your imagination! Contact us today to get started! |
January 2012
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