When it comes to Search Engine Ranking you’ve probably heard many time ‘Content is king.’ What that means is if you want to rank on Google (or any search engine for that matter) for a specific search term you must write meaningful and original content about that term. So I’m going to teach you a bit about why you absolutely need content to make your site attractive for your visitors. I’ll also explain why Google dislikes low quality or thin content and what you can do about it.
So what is thin content? Thin content is content that has little or no value to your audience (and therefore Google). Google considers doorway pages, low-quality affiliate pages, or simply pages with very little or no content as thin content pages.
And you can’t just start producing loads of very similar content such as non-original pages, pages with scraped and duplicate content, are considered thin content pages too. Google also doesn’t like pages that are stuffed with keywords either. Google has gotten smarter and has learned to distinguish between valuable and low-quality content, especially since Google’s Panda algorithm.
What does Google want?
Google tries to provide the best results that match the search intent of the user (the person searching). If you want to rank high, you have to convince Google that you’re answering the question of the user. This isn’t possible if you’re not willing to write extensively on the topic you want to rank for. Thin content rarely qualifies for Google as the best result. As a minimum, Google has to know what your page is about to know if it should display your result to the user. So try to write enjoyable, informative copy, to make Google, but first an foremost, your users happy.
Write meaningful copy about the keywords you’d like to rank for. Writing about your business services should be a snap – right? But reality is it can be hard for the small business owner that wears many hats. But if you write about something you love and about, then it’s easy to show Google that your pages contain the expert answer they are looking for! Start with answering questions. Your potential customers have lots of questions and they are searching the Internet for ANSWERS.
I know that it’s not always possible to write an elaborate text about every subject. For instance, if you own an online shop that sells hundreds of different computer parts, it can be a challenge to write an extensive text about everything. But at least make sure that every page has some original introductory content, instead of just an image and a buy button next to the price. If you sell lots of products that are very alike, you could also choose to optimize the category page instead of the product page or to use canonicals to prevent duplicate content issues.
The Yoast SEO Plugin Can Help
The Yoast SEO plugin helps you write awesome copy. It does that by providing content analysis checks. One of these checks is to write at least 300 words per page or posts. It also checks if you haven’t used the same keyword before, which helps prevent you from creating similar content over and over. Another check that’s useful for this is our keyword density check. If your score is too high, you’re probably stuffing your keyword into your copy, giving it an unnatural feel. So make sure at least these bullets are green. Don’t worry about getting them all green though.
If you need help, contact us about finding a good content writer. We also have a variety of SEO plans to help you rank better!